Adidas,아디다스경영전술,아디다스marketing instance(사례),스포츠marketing ,브랜드marketin…
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순서
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레포트/경영경제
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Download : Adidas,아디다스경영전략,아디다스마케팅사례,스포츠마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx( 39 )
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INTRO
01 INTRO
02 INDUSTRY OVERVEIW
03 ADIDAS’ GLOBAL STRATEGY
04 SWOT
05 SOLUTION
_SLIDE_4_
01 Introduction
Industry
Sportswear
Foundation Date
1924
Founder
Adolf Dasler
Market Info
Frankfurt, Germany
Brands
Adidas, Adidas Original, Reebok, TaylorMade
Products
Shoes, Sportswear, Sports Accessories
Net Sale (2xxx)
$2,046 million
Employee (2xxx)
46,824
_SLIDE_5_
01 Introduction Group History
Adidas was registered as a company named after its founder: `Adi` from Adolf and `Das` from Dassler.
1949 The Foundation
Focus on products only for the professional athletes
50’s~ 60’s
1995 Adidas goes Public.
Flotation of the company on the Frankfurt and Paris Stock Exchange.
_SLIDE_6_
1997 Adidas-Salomon AG Adidas AG acquires the Salomon Group with the brands Salomon,
TaylorMade, Mavic and Bonfire in December 1997
1999 The New Brands The integration of the new brands is…(skip)
다.
